Hey , guys this entry is for my Wed tutorial Purposes. SO ignore it .
To Nm1101 E grpmate : Im Jolyn , This is the details sent to me by our tutor and i decided to upload it here which will facilitate our discussion instead of letting you guys d/l the files. Any way i try to high light the IMPT parts in bold red and what we need to take note and discuss. Due to the Time Contrainst , while reading pls write down the main pts that is inline with your department's problem and bring it up in ICT . Thank you.

NM1101E Online Simulation: Decision making Processes
Objective

Students will participate in a group decision-making simulation using an online collaboration tool. They will experience how groups and teams make joint decisions using Computer-Mediated Communication (CMC), and observe how CMC affects the ways group members share information/knowledge and build consensus. Each group will present their recommendation for the provided case problem and rationale for their decisions.

Case Introduction

You have been assigned to a Task Force which has the mission to develop an e-commerce strategy for Trevor's Toys, Inc. Your team has been asked to deliver a recommendation quickly; you have only about 1 hour to complete the case. You must use your time wisely if you are to maximize value for Trevor's Toys.Company BackgroundTrevor's Toys is a regional toy retailer focused on the technology and communications toy market in the U.S. Its 30 stores, primarily in urban areas, generated $600 million in revenue last fiscal year from locations throughout the U.S. Northeast and Midwest. The management team has considered moving online a number of times, but has never been convinced that it could make an informed decision. Revenue growth has historically been strong but has slowed in the last few years.The Issue Many of Trevor's Toys traditional off-line competitors appear to be forming online strategies and making, or planning to make, a move to the Internet. Additionally, a new breed of solely online toy retailer has emerged, and while still small, these competitors are enjoying enormous growth. Senior management is feeling significant pressure to do something. Trevor's Toys has asked YOUR TEAM to help it come to an informed decision on the following questions: Should Trevor's Toys go online and, if so, how?Your JobAnswer the question posed by the Trevor's Toys management team. Each member in your team is from different functional departments (e.g., marketing, finance, operation, strategic planning), and has different sets of knowledge/information on respective areas. It is very important to share critical information so that you as a team make an informed decision.
Remember! Your team has 45min. to solve this problem. You won’t be able to share all the information that you have. You must use your time wisely. First, decide which aspects of this case are most important, and then try to formulate a couple of questions about the most pertinent topics. Each team member should quickly provide his/her knowledge with other members whenever necessary. Afterward, as a group, write down your recommendation and rationale for your decision (see attached document for guideline). At the end of this simulation, you must upload a one page report to IVLE (you have until midnight to do this).

Tips


In order to analyze this case efficiently, you may focus on the following issues. [IMPORTANT: You do not need to write up answers to all these questions. These are your guides. Submit one page business solution based on discussion of these questions.]
Market opportunityHow attractive is the market?
Is the market large enough to support a profitable Trevor's Toys online venture?
Is the market growing fast enough to support the online venture?
What about online toy market? Is it fast growing? Is it large enough to enter?
Customers What are customers' needs and how can an Internet offering address them?
Will a move to go online add value to the customers' experiences?
Are your customers willing to adopt and embrace the Internet and online shopping?Competitors How will current and potential competitors in the Internet toy space affect the design of Trevor's Toys' online offering?
Are there any dominant players in the online toy market?
Can Trevor's Toys get first-mover advantages if it enters the online toy market right now?
How about its traditional competitors? Is it too late for Trevor's Toys to enter the online toy market, if they already entered the online market?
Can Trevor's Toys offer any special values to customers that other competitors cannot?Implementation Does Trevor's Toys have the resources and capabilities to go online? <-This is the Finance and Hr DEPARTMENT Qns..pls look through Does the company have enough internal IT capability to launch a new full-service online shopping site? As a regional player in traditional toy markets, can Trevor’s Toys handle the nationwide distribution?
What about the potential for outsourcing? 7:57 PM